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Adventures in Music Licensing May 2019

Ed Hartman's

Adventures in Music Licensing

May 2019 Vol. 7, No. 5

 

 Announcements: 

* Happy May! It's turned the corner in the great Pacific NW!  70s and 80s.  Then June gloom, then summer.  Enjoy today.

* The next licensing class is this Sat, May 11, 2019. (https://www.campusce.net/nscc/Course/Course.aspx?c=2117) Please share this with any musicians, bands, songwriters or composers you know in the Pacific Northwest. If you live outside of the Pacific NW, I am going to take my class on the road. Please email me, if you have any connections with music schools in your area. I can offer a combination morning Licensing Workshop, and afternoon Percussion Clinic!

 UPDATE “As the Earth Turns”:  My trip to the Myrtle Beach Film Festival was great!  I met filmmakers and went to my screening in a modern theatre with a 50ft screen.  The event was handled extremely well.
I did an interview for the CBS affiliate. (Just part of it: https://www.wbtw.com/news/grand-strand/myrtle-beach-international-film-festival-begins-today/1946787088)  The weather was fantastic, the food was great, and my accomodations were on the beach.  (Compass Cove Resort)


 

I will be going to the screening in NYC at the American Asian Latino Film Festival, Saturday May 18, 2019 at 4pm, at the Cinema Village, 22 East 12th Street NYC (https://www.aalfilmfestival.com/).  Please let me know if you are around, and would like to meet!  I will be getting in (Newark) on Fri May 17 (late) and coming home on Monday May 20 (midday at Newark).   There is a cool networking event Saturday night!

And...The film will be playing at the Seattle International Film Festival, Sat June 1, 2019f at 2:30pm at the Egyptian Theatre, in Seattle.  The film is the only one in the block, and this theatre is as old a the late director!  Please come to this screening, if you are in the NW. 

Other confirmed screenings:

South Europe International Film Festival, Valencia, Spain, Monday, May 6, 2019, 12:45pm. 
Caorle Film Festival Caorle, Italy Thursday, May 9, 2019 11:05AM Schedule
Munich Film Awards, Monopol kino, Schleißheimer Straße 127, 80797 Munich, Germany, May 25, 5pm.
Carmarthen Bay Film Festival, UK, Monday May 27, 2019, 1:15PM
Central States Indie Fan Fest, May 29-31, 2019, Rock Island, IL. (Screening time TBA)
Northeast Mountain Film Festival June 14-16, 2019, Dillard House, GA. (Screening time TBA)
Gen Con Indianapolis, IN Saturday, Aug 3, 2019 10:30AM
The film is now in 72 film festivals (and counting), won 83 awards/nominations including 22 for best score!  I will have some very exciting announcements soon about NW premieres of the film.
List of festivals and awards: 
http://edhartmanmusic.com/news/update:__festival_and_winners_list_as_the_earth_turns/ 
Trailer: https://youtu.be/QZ4IMJfnmLw
I can tell you that as a film producer, I have had a LOT more doors open me, that I ever did as a composer.  Read my lips.  Also, ALL of the above about the film started from a track I created for an opportunity.   I made a video, and the client saw the video and hired me to score the film.  Now I am co-producer, and working on multiple assets from the filmmaker.  I am participating a a major player in an LLC that was created to do all of this.  Wow.

* Welcome new readers! Please email any questions about licensing. I am always happy to respond (and it will go into the next newsletter) Look deep into this newsletter. There are some real gems of info here.

* I continue to meet individually with folks that have taken my licensing class, along with newbies. The info is continually changing (as you can tell from this newsletter!) You are welcome to schedule a time to meet. I prefer to meet in Edmonds, in my studio. We can take a listen and analyze at your music for licensing potential. I have time most days, including weekends. Phone and Skype are available for those people not in the Pacific NW.

* I would very much appreciate any testimonials you have about the class. This feedback helps with promoting future classes. Please email me (see below).

Recent adventures in licensing: 

* New placement!  Human Factor (Music Library) is showing a placement on: Weird, True & Freaky - Outrageous Animal Ambushes (season 4, episode 7) on my BMI repertoire list. (Hunt for "Cues").  Libraries add tracks as they use them with placements.  This placement looks like it aired last June. I may see royalties next statement!  KEEP WRITING!

* There have been some pitches lately.  I've been pretty absorbed in the film promotion game, that I have relaxed a bit on tracks.  I did just receive a contract from a new library that places a LOT of TV.  I emailed them on April 1, 2019, and they have a dozen tracks.  I will report on this.  I am VERY excited.  They do a LOT of reality (many repeat placements, and performances, typically)

* I did connect with a songwriter on Musicgateway who had a project listing, although I didn't feel the situation was right for me.  Keep an eye open on that portal, though.  They did invite me into a client portfolio and playlist of composers.  Possibilities!

* I've had some good TAXI forwards, but nothing heard from clients, yet.  WRITE/SUBMIT/FORGET/REPEAT/BE-PATIENT!

*  AND...I did get my $500+ quarter payday from Adrev for Youtube royalties regarding a placement in a government documentary (Originally from a library with a modest placement fee to me, too!) that has had 800K+ of views.  I think this was a baloon from previous quarters.  It does seem to be paying me about a $1 a day, though!  https://www.youtube.com/watch?v=ISNGimMXL7M

*  I did get my copyright for my film soundtrack ($55 for all of the tracks).  it took a few months.  Copyrights are best for projects that are out in public for sale. (CDs, etc.)
 

Tales from the Tech-Side:

*  IMOVIE - If you do get into making your own videos (I'm working on a doc for the filmmaker of "As the Earth Turns", and a private project for a client) I do recommend Imovie as a starting too for MAC folks.  I see Imovie is to Final Cut, as Garageband is to Logic.  I will probably graduate at some point, but for now, it's my speed.  I see the limitations, but I am learning a lot about video production.  I do recomment that you create music videos to showcase your tracks.  You can go to https://pixabay.com/ for free images and video.  (think royalty free music!)  I do recommend getting a free account.  Downloads are easier.  Make sure you download 1080, and always put a 1080 at the beginning of your project.  Otherwise, it may set up as a 720 project (not as good).  There are funny things about the program, like knowing where your files are.  It can be confusing (like Logic).  It is easy to assemble images and video, and drop mutliple audio files in.  You can overlay titles, use lots of transitions, slow and speed up assets, to sync, etc.  You will gain a terrific appreciation of filmmakers you might work with!

 

Should I use an email list?  Who do you recommend for email lists?
I've always believed in emails, newsletters, etc.  Everyone has fans, clients, students and peers to connect with.  I do believe that each of us can "give back" to those around us, and teach what they have learned.  My teaching has always paid back dividends.  You simply don't know where  your information will wind up. 
I use Mailchimp for all of my newsletters.  It has been pretty good (free account).  I did just go thru a weird thing.  Something I did (“automation”  they said) kicked me off for a few days.  I emailed them and they got it fixed.  It wasn’t a big deal, but it did keep me from sending emails for a week.  Otherwise, it’s been very good.  They were very nice when it happened.

How do I know if a placement has run with a library?
Regarding music libraries:  I’ve never asked to see a cue sheet from them.  I trust them regarding placements.  They always have done it correctly.  Libraries have to wait from the client to get paid (that can take months).  Then that payment has to be in time for a  payment to the artists  (can be quarterly, semi-annual, etc.).  I have been paid a year after a placement (after royalties started to appear!).  So much for “up-front”).  I don’t blame them, that’s just part of the game. 
 

I play guitar and I created 6 original songs. No lyrics just hard rock music. People bop theirs heads to it and so don’t I but it’s boring without the rest of it like the singer and so on.  I’m interested in selling these songs is that possible? 
Thanks for your interest.  Anything is possible if you have a roadmap.  Personally, my help comes in when you have finished recordings.  If all you have are songs that you play on guitar, you probably need to create a home studio to start recording, or collaborate with someone that does.  That person might also be able to do lyrics, and/or sing.  
Licensing your music is different that selling CDs or streaming.  It’s all about getting your finished tracks to music libraries, music supervisors, or filmmakers.  The music has to be cleared, which means you have to own everything (music and the recording).  You need to be a member of BMI or ASCAP, so royalties can be paid to you correctly.  There are organizations that help, although some can cost money to join.  One free option to learn more is https://forums.taxi.com/  There are tons of songwriters and composers that talk about all of this everyday.  
My class will answer most of the questions after you have recordings of your music.  I have had people take the class without recordings, and they will learn why they need to create them, and the various places to sell your music.  
The old model of coming up with songs and selling them to artists to record is still there, but it is a very difficult path.  There are songwriters that do this, but they have been working in the industry for many years and usually have many 100s of songs in their catalogue.  Many do work with others for lyrics or music.  Good luck!!!

Keep the questions & comments coming, and I will answer as best as possible. (I may use them in my newsletters, anonymously)

LINKS OF THE MONTH:

Cloud storage: 
https://komposed.com/Home/Pricing

VIDEO #2 - EARNING MUSIC ROYALTIES:
https://silverscreenmusician.com/v2-vip/

13 Characteristics of Successful Hustlers:
https://www.entrepreneur.com/article/290041

SONGWRITERS! REGISTERING WITH ASCAP OR BMI IS NOT ENOUGH TO GET PAID
https://aristake.com/post/songwriter-royalties

Hey-I gotta make money, too!   If you have learned anything from these newsletters please check out my SWAG!
https://edhartmanmusic.threadless.com/ 

Ed Hartman Patreon Page:  (This is a FREE newsletter, please support to keep it that way!) 
https://www.patreon.com/edhartman

Ed Hartman Consultation

I am always available for one-on-one consultation, in person or via phone or Skype (call or email to set up)

One hour: $70.00

Two hours: $120.00

Groups: contact for price

I will be happy to critique your music, make recommendations for marketing, suggest libraries to put you music in, help figure out studio configurations (although I am not a heavy tech person. I can recommend people, though), and give you general career advice. If you are interested, please call or email. 

 

Joke/Quote of the week:

"Life is a lot like jazz, it’s best when you improvise."
George Gershwin

WRITE/SUBMIT/FORGET/REPEAT