Ed Hartman Music

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Adventures in Music Licensing November 2017 Vol. 5, No. 11

 

Ed Hartman's

Adventures in Music Licensing

November 2017 Vol. 5, No. 11 


Announcements: 

*  We had snow in the Pacific NW, in early November!  - A rare event.  Don't worry though, back to rain for six months.

* Welcome new readers! Please email any questions about licensing. I am always happy to respond (and it will go into the next newsletter)

*  I am teaching my next Music Licensing Class on Saturday, Febrary 24, 2018, 9am to noon.  (https://continuinged.northseattle.edu/courses/make-money-licensing-your-music).   Please share this with any musicians, bands, songwriters  or composers you know in the Pacific Northwest.  If you live outside of the Pacific NW, I am going to take my class on the road.  Please email me, if you have any connections with music schools in your area.  I can offer a combination morning Licensing Workshop, and afternoon Percussion Clinic!

* I did start a Patreon page.  This is very new to me, and I have a lot to learn about it.   My page is (https://www.patreon.com/edhartman)  Feel free to support the effort!  Call it a voluntary subscription to this newsletter. 

* NW Composers: Look on FB for Seattle Composer Alliance Monthly Meetups! They will move around, so keep your eyes open. seattlecomposers.org

* I am doing one-on-one consultations (in person, skype or phone). If you are not in the Pacific NW, and would like to get info, please email me (edrums@aol.com) Let me know what you are interested in talking about (licensing, contracts, exclusive vs. non, writing, tech, etc.) and we can schedule a time to talk. My fees are below. If you just have a short question, you can always email it for a general answer in the next newsletter. Please let me know if I can be of help!

* If you have any articles, links, ideas, etc. related to music licensing, please let me know!

* For anyone who has taken my licensing class, I would very much appreciate any testimonials you have about the class. This feedback helps with promoting future classes. Please email me (see below).    


Recent adventures in licensing:

I am spending a lot of time putting videos of my my existing music on Youtube (and posting on FB and Linkedin)..  My goal is to make the music better more likely to attract directors, music supervisors, etc.  I am getting views, and learning more about video production.  I use IMovie (Mac), and it is really simple to drop a track in, and create a quick video.  I am either using my own footage (from my LG Android phone, a Nikon still camera that does video, or a Zoom).  With stabilization, you really don't need to worry about shaky footage as much.  I use a tripod when I have one.  Simple pics of trees, animals, landscapes, and just about anything can be used.  Effects are very easy (see this video: https://youtu.be/MduYQDAXHkM?list=PLuihzQ3nbkeQisTXrSz0ojyfmnbQ7s0qz)

 An interesting experiment:  I created this baroque style track, by improvising on Midi-piano (a bit slower), edited and sped it up.  The piece came out quite well.  I put it to this video: (shot at a nearby bird city park/bird sactuary) https://www.youtube.com/watch?v=DVm1yHzkR90&list=PLuihzQ3nbkeQisTXrSz0ojyfmnbQ7s0qz&index=9

For visual assets I am using Pixabay.com.  They have free usable video and pics (CC -Creative Commons).  You can use it for anything (including commercial use), and you don't have to put attributes (I am putting their website on the credits and comments).  Here's a recent video with pics and video from Pixabay:  https://youtu.be/ldXvotEvu6U?list=PLuihzQ3nbkeQisTXrSz0ojyfmnbQ7s0qz  I should have more info and results of this type of promotion in then next few months. 

Due to all that has been going on, I wasn’t able to attend the Taxi Rally in LA, this year.  I was very disappointed, and had a lot of friends there. Ironically, I did teach my licensing class in Seattle, the same weekend.  Of interest, a local representative of a music library took the class.   It was very close to a “Rally” type of event, where you have potential buyers and sellers in the same room!   Hopefully, I will continue to work  with this library in the near future. For anyone interested in submitting their music: http://myhiptunes.com  This is a non-exclusive RF (Royalty Free) type library, where they sell tracks for multiple use.  (Client can use the same track for more than one project).  They do have a custom division for a select number of composers that can create very high quality music very quickly.   If you want to get some inside info, go to the blog:https://stockmusic.net/blog/ 


Tales from the Tech-Side:

Super Inexpensive, recycled percussion for your tracks:   https://youtu.be/96PbNxS-_G4?list=PLuihzQ3nbkeSQgY1w0Rio8bMtCFzfwuNV

Some non-studio tech ideas:

I am using sideline.com  to get my previous music licensing business line over to my cell phone.  It puts a second line on your phone.  It's under $10/month (was free).

I also used Numberbarn.com to store my retail number and add a referral message (& VM) to my other number and website.  Pretty cheap ($24/yr) and easy. Again, you need to port from your old phone company (before you make the change). 

I moved my Drumexchange.com website over to my teaching site,edhartmanlessons.com.  I hate to lose the brand of that domain.  It should keep me in the looping in the percussion sector!    I use register4less.com.  Good company, low price. 

I don’t know if this is helpful info, but it kept me from losing important brand assets.

One more web tip (Thanks Dan!):  You can embed Soundcloud tracks on your website.  Just get the embed code, and put the html on your site (look for the html editor).  It’s pretty easy and works well.  I did try it, but already have a truckload of music on myhostbaby.com site, edhartmanmusic.com.  I wish my site had the “waveform” look that Soundcloud does.  It’s important for clients to be able to listen  and view the track.  I am also using a free box.com account to store music and make accessible to clents (I can email specific links, and  download options).  There is a player built in, that is pretty cool.


Questions from the Audience: (please email!)

What is a “neutral” track:

That’s a piece of music that fits under the dialogue nicely.  It doesn’t get in the way, or take any of the audience’s attention away from what’s going on the screen.    It might be a track that can morph from scene to scene.  Stay away from strings and heavy pads. The mood is neither happy or sad.  This is a track of mine that seems pretty “neutral”:http://edhartmanmusic.com/new_age/s/rivertrance


LINKS OF THE MONTH:

Advice for home recording and mixing:

http://hwcdn.libsyn.com/p/5/a/3/5a3fc568468df715/ASP031.mp3?c_id=17336468&expiration=1510086604&hwt=f7854b2742c80ce9ad1dc4535b883167

BIZ:

A broad overview of 7 potential ways to make money in music:

 https://audioskills.com/post/4938/

 Trailer House Directory:

http://www.goldentrailer.com/trailer-house/

Talk to an expert (or be one!): ($)

https://clarity.fm/

Find unclaimed royalties:

https://www.royaltyclaim.com

 FREE MIX MAGAZINE SUBSCRIPTION!

http://www.cfmediaview.com/lp1.aspx?v=6_2632078714_119189_2

TECH:

What’s the Difference Between Stock Plugins and Premium Plugins?

 https://audioskills.com/post/5790/

 I will be happy to critique your music, make recommendations for marketing, suggest libraries to put you music in, help figure out studio configurations (although I am not a heavy tech person. I can recommend people, though), and give you general career advice. If you are interested, please call or email. 


Joke/Quote of the week:

“Jazz will endure just as long people hear it through their feet instead of their brains.”

 John Philip Sousa

 

Patreon Page!

NEW VIDEOS

 

Check out Ed's new music videos! (links menu) or:  https://www.youtube.com/watch?v=365psRWWY5w&list=PLuihzQ3nbkeQisTXrSz0ojyfmnbQ7s0qz

"Jack Rabbit" Commission

Adventures in Music Licensing October 2017 Vol. 5, No. 10

 

Ed Hartman's

Adventures in Music Licensing

October 2017 Vol. 5, No. 10

Announcements:

*  Happy Fall! Halloween is coming.  Do you have your best horror tracks out there? (http://edhartmanmusic.com/horror___suspense/)

* I am now officially composing full-time! (and teaching a bit, too).  Wow, what a change.  The pressure is on to make licensing a real deal.  I’ve done well with it in the past, but never depended on it.  We will see if it can be done!  I hope my experiences help you explore the vast opportunities of the music biz…

* Welcome new readers! Please email any questions about licensing. I am always happy to respond (and it will go into the next newsletter).

*  I am teaching my next Music Licensing Class on Saturday, Nov 4, 2017, 9am to noon.  (https://continuinged.northseattle.edu/courses/make-money-licensing-your-music). 

Please share this with any musicians, bands, songwriters  or composers you know in the Pacific Northwest.  If you live elsewhere, I am looking to take my class on the road.  Please email me, if you have any ideas or connections with music schools in your area.  I can offer a combination morning Licensing Workshop, and afternoon Percussion Clinic, with a recital in the evening!

* The TAXI Road Rally is coming up in Nov.  Sorry, but I won’t be able to make it, this year.  I do recommend going.  It's a blast and full of info and contacts.  It's a great time to join TAXI, if you can go to the convention.  Mention my name for some freebies (call to join, not online).  You get TWO free tix.  They get a good rate at the hotel (at LAX, no ground trans necessary!). (https://www.taxi.com/) I may put on another Licensing Event in Seattle, like a few years back.  More info, if it gets together.

* NW Composers: Look on FB for Seattle Composer Alliance Monthly Meetups! They will move around, so keep your eyes open. seattlecomposers.org

* I am doing one-on-one consultations (in person, skype or phone). If you are not in the Pacific NW, and would like to get info, please email me (edrums@aol.com) Let me know what you are interested in talking about (licensing, contracts, exclusive vs. non, writing, tech, etc.) and we can schedule a time to talk. My fees are below. If you just have a short question, you can always email it for a general answer in the next newsletter. Please let me know if I can be of help!

* If you have any articles, links, ideas, etc. related to music licensing, please let me know!

* For anyone who has taken my licensing class, I would very much appreciate any testimonials you have about the class. This feedback helps with promoting future classes. Please email me (see below). 


 

Recent adventures in licensing:

Hopefully, these stories of placements can help you understand the reality of licensing. - Ed

*  I am going absolutely bonkers finding connections on Linkedin, FB, Twitter, Music Library Report, etc.  My goal is to triple my clients within a year.  Yikes.

* My filmscore for “The Son, The Father” by Lucas Haas, (premiered opening night at Hollyshorts in August in LA  (TCM/Grauman’s Chinese Theatre!).  Continues to make the rounds of many other festivals, and has won some awards already. I did work with the production company to submit a cue sheet (list of music used in the film) to my PRO, BMI.  I have some good templates, although an a simple text email is fine.  Your PRO can get you info.  I did have to have the production company email BMI with the info.  They need someone from the company to make sure the info is accurate. 

* I just finished a smooth jazz cue for a library I’ve worked with for a long time (originally via TAXI).  I checked in via email, “I was wondering what was going on regarding a previous track…Are you lookingfor anything right now?”)  The library works with network soap-operas.  I did get a similar track sent to work from.  My first attempt was good, but I took off on a tangent, and created something more for me (unsure what I will do with it.).  I did immediately start over, and created a track that the library took.  That track was right on the money.  Same BPM, similar groove, etc.  It’s exclusive, so I kept from getting to involved on it.  If I invest too much effort, I generally don’t like giving it to an exclusive client.  Hopefully, it will do well.  The librarie’s process to take new tracks is:

1)  Email 320 mp3 (with meta) to audition.

2)  Email wav (44/1 Is OK, mp3 with meta) for use.

3)  Email Song info sheet (Schedule A, song title, genre, BPM, PRO info, etc.)

4) Fax or snail mail exclusive contract per song.  I don’t quite understand this.  FAX is the same as an email doc (digital).  Most other companies have abandoned this.  Anyway, I sent it in the mail (no more FAX!).

None of this would be a big deal, except every company has a different process.  Keep track (make a simple list, like above) for each company.  I went back and forth on a few emails to figure out exactly what the library wanted.  For metadata I use Metadatics.  Drag tracks in the program.  Write the meta, and the tracks are done.  The tracks remain where they are in your computer!  Keep in mind, different companies what different metadata.  It’s becoming essential to put this in your tracks.  You may get blacklisted if you don’t!  At the very least, put the song title, and your name on all tracks.

* Happy BMI Day!  I hope your champagne wishes and caviar dreams come true.  My track that was in The Blind Side in 2009, is still king.  It's been an amazing ride.  The upfront was decent ($1500 to me), and it averages $5-10/play, as far as I can tell.  It is on religiously on ABC Family, ABC, MTV, TBS, etc.  The film was one of the only American Football films to ever do well outside of the US, because it is such a good drama.  I still get a kick out of watching my scene. It comes during the only game in the film.  It's way back in the mix, as an off-screen marching band (about the 4th one in the scene)  The track "Football Funk" was recorded pre-DAW on a Tascam 8 track digital, with Roland Keyboards, and live percussion.  The live percussion sells the track.  The brass only had 2 tracks, low and high, so I really had to "perform" the tracks.  No note entry.  I had to improvise the arrangement.  Editing was tricky on that machine, so I had to get the takes right.   I continue to get inspired by the track to do my performing on my tracks, rather than writing them in.  I usually pays off.   (http://edhartmanmusic.com/sports_soundtracks/s/football_funk) The placement from from a very supervisory library, with great folks running it (Composers and Supervisors).  Ironically, I received the original email from the company, while I was at a TAXI Rally.  It's a great movie with a terrific score by Carter Burwell.  My favorite scene is when the coaches watch the video of Michael Oher (true story!).  The placement of "How High the Moon" (Les Paul and Mary Ford) is absolutely perfect.

*  Crucial Music did just accept a few more of my tracks.  I generally run 25% accepted for what I submit.  They only allow 3 songs submitted at a time.  It can take a few months for each set of songs.  I immediately add new ones as soon as the old ones are submitted or rejected. 

*  Speaking of acceptance, I’ve had a good run of forwards via TAXI, since my new studio is done.  This is a good sign, that my tech is getting better.  I’m waiting to hear from the clients.  One thing about TAXI. Even if your song is forwarded, that’s not a guarantee that the client will want it for their project or library.  If you are pitching to exclusive libraries, this can be tricky.  You may have to wait for contact from the library (can take months), before abandoning them.  Personally, I give the library a few months max, and then I consider the track available for other pitching.  If they are truly interested in my abilities, I should be able to create something similar, quickly.  It’s all about getting the door open.

* Platinum Music (UK) was originally non-exclusive, and now exclusive.  They are doing considerable overseas licensing, which non-exclusive doesn’t seem to work for.  I recommend submitting to both exclusive an non-exclusive.  It’s like investing.  You want to spread your investments around.


 

Tales from the Tech-Side:

My studio is now official.  I have already had things go wrong! (bad cables, falling microphones, etc.)  Regular maintenance is the key.  I don’t like it, but you need to fix stuff before the next project.  There is nothing more stressful that have a deadline, and things don’t work.  Always have a backup, if possible.  That can be an extra mic, cord, etc. 


 

Questions from the Audience: 

(Questions from Barb)

Hi Ed! I listened to your "reality show" bits and the Beethoven Samba- totally cool! Do you have links to a few songs with vocals you've done? Do you sing them yourself or hire vocalists? No real reason to ask except to enjoy hearing your work.

I’ve only done a handful of vocals.  I’ve tried to sing, but still can’t stand  my voice.  The only success I’ve ever had singing is either doing Harry Belafonte (“Shake , shake, shake Senora..”) or Blues Bros. (“Sweet Home, Chicago”)  That would only be live, though!   My recorded voice sucks!  If I can find the right type of vocal, I might have a shot.  Otherwise, here’s what I have written, with other singers:

http://edhartmanmusic.com/vocal_songs/

The Lights of Christmas –This track is  on CD Baby.  My attempt at “White Christmas”  Great vocal by Cheryl Johnson.  It has been forwarded a bit (TAXI).  Still waiting for a good placement.

Of Days Gone By* – Classic jazz ballad with excellent vocals by Dina Blade. 

Memories* – A little waltz.

Spygirls – This was a major challenge to create a  Shirley Bassey, “Goldfinger” song for a Documentary about  the artist of James Bond posters! Again, a great performance by Cheryl Johnson.  I know I can do a better job now, but the tune is good.

Adam and Eve Shuffle – This was a very quickly done track for an opening credits of a local film.  Cheryl kicks butt.

Hook Line and Sinker – This calypso was for a film that never got going.  Too bad, the director  was in contact with Robin Williams!  Cheryl does it again!

Nobody* – Dina recorded this little jazz swing tune.

*Recorded on my Tascam digital  years ago.  The rest were recording on my MAC (Logic)

There are companies such as Secret Road, All Media, Cellar Music, Big Yellow Dog etc. I heard they are licensing companies that are good to work with. I think you have to be selected to belong and can't apply to them...

I have not heard of them.  I will check.  I am looking for all kinds of opps right now!  Thanks.

What about APM?- are they a library? Licensing company? Publisher? Both? (You've mentioned them and Reverbnation works with them...they're owned by Sony & Universal).

I’ve just started looking at APM.  The own a number of exclusive libraries.  I am checking on Killertracks, and Universal Production Music.  You have to do a bit of digging.  Via Linkedin and FB, I have grabbed some outstanding lists of libraries folks are submitting to.

This is what comes up with APM and Reverbnation:

https://www.apmmusic.com/libraries/reverbnation-music-rnm

And in your current newsletter, you discuss "royalty-free libraries": Are Songtradr, Crucial, APM, Audiosparx, MusicSupervisor, royalty-free?

RF is really about one time licensing of a track for multiple use (more than one project).  Most libraries license one track for one project at a time.  If you need the track for two projects (or even two uses in the same project) you need two licenses.  All of the libraries above do single use licensing.  Again the words Royalty Free are used in confusing ways. 

Songtradr is a songplatform and slowly becoming a non-exclusive library, as far as I can tell.  They connect you with clients.  I wounldn’t call them royalty free. Crucial is absolutely not RF.  In fact, they don’t allow artists to submit music that is in some RF libraries.  APM is exclusive, the opposite of RF.

Have you ever used ArtTracks to do a video? What does a video using a template cost? What are your thoughts about something like this versus hiring an actual videographer?

I do my own videos!  (https://www.youtube.com/user/edhartman1)

I might work with a local filmmaker to barter music for a video. 

What about DropTrack for music promotion? They pay people to listen to your music. Is it kind of scammy? Sounds like Music XRay or Music Submit. On Music Submit they can listen to your music for a couple seconds and get paid. No wonder the rate of return is so low although I did get on some radio stations through them.

Never used them.  Looks like promo for radio, etc.

Have you ever heard of Jamendo Licensing. Advertised at CD Baby convention. I'm not going to bother. Why should consumers listen to music for free? At least on Spotify you get some kind of royalty. And the library is totally just a stock royalty-free library. Unless you have a different experience?

Never heard of them.  I’m focused on licensing, rather than promo.  Jamendo looks like an RF library.  Watch it with YT conflicts. 


 

LINKS OF THE MONTH:

Workflow Tips:

https://audioskills.com/episode/5386/?utm_source=broadcast20170913&utm_medium=email&utm_campaign=podcast

BIZ:

The Future of Advertising Music Royalties:

https://shootonline.com/column/future-advertising-music-royalties

FREE MIX MAGAZINE SUBSCRIPTION!

http://www.cfmediaview.com/lp1.aspx?v=6_2632078714_119189_2

TECH:

Ad Cutdowns:

https://www.gearslutz.com/board/music-picture/988145-edits.html

METATAGES FOR ALL!

https://tagsgenerator.com/#/


 

Ed Hartman Consultation

I am always available for one-on-one consultation, in person or via phone or Skype (call or email to set up)

One hour: $70.00

Two hours: $120.00

Groups: contact for price

I will be happy to critique your music, make recommendations for marketing, suggest libraries to put you music in, help figure out studio configurations (although I am not a heavy tech person. I can recommend people, though), and give you general career advice. If you are interested, please call or email. 


Joke/Quote of the week:

“When I speak of the gifted listener, I am thinking of the non-musician primarily, of the listener who intends to retain his amateur status. It is the thought of just such a listener that excites the composer in me.”

Aaron Copland

Spring 2016

 

Back from the ASCAP Expo 2016!  What a great event to meet other composers and songwriters.  I will be putting info I gathered in upcoming licensing newsletters.  Please sign up!

2016:  I will have a jazz track, "Rainfall", in a new film, "A Different Sun", courtesy of Indigi Music.  

Music Licensing Shindig FOLLOW-UP!

 

I would like to thank EVERYONE who participated and attended the:
Music Licensing Shindig!
(Film and TV Music Networking Event)
facebook.com/events/186526935016082/
Wednesday, Nov 18, 2015, 7-10pm
Seattle Creative Arts Center, Ballard, Seattle, WA

It was a HUGE success!  There were tons of folks there, and everyone seemed to be very excited about the information presented.  

Thanks to:
Seattle Creative Arts Center
and
Seattle Composers Alliance
for co-sponsoring!

Special mention to Dean Krippaehne for a tremendous presentation about making tracks for licensing, and being on the panel! Also thanks to:  Seth Littlefield, Ken Morrison, and Travis Geer (Audiosocket Music Library) for participating on the panel Q & A. Of course, my trusty sidekick, Kelly Loch (Sound Design Specialist) was there helping with audio and video tech, and Doug Zangar helped out with some much needed cables and funny banter!

I hope this will inspire our composing and songwriting community to create a larger full-scale event in the coming year. I envision a day-long event with 100s of attendees, that has multiple workshops and panels on writing, arranging, tech, pitching, business, legal, etc. Representatives from the licensing industry (music supervisors, music libraries, lawyers, pitching companies, etc.) would be invited. Please let me know if you are interested in helping out. Please share this info with anyone you know who is interested in music licensing. Send them to edhartmanmusic.com to get on the mailing list!
 

Welcome to Edhartmanmusic.com!

 

I hope you enjoy this website, and all of the music on it. Please feel free to email me regarding questions about music, percussion, performances, teaching (I teach in Seattle, WA), etc.

Filmmakers:

I am always interested in writing music for film, television, and media of all kinds. If you have a project, please let me know and I will be happy to create samples for scenes.

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